Video: Apple shows off photo, video capabilities of iPhone 12 in new ‘Everyday Experiments: Full Bloom’ ad: Digital Photography Review


Donghoon Jun and James Thornton of Incite are back with another cool ‘Shot on iPhone Experiments’ series video. The latest video, ‘Everyday Experiments: Full Bloom,’ is shot on iPhone 12 and features a spring theme.

In the video below, the duo of Donghoon J. and James T. use iPhone 12 to create video segments featuring stop motion video, slow-motion and the time-lapse functionality of Apple’s latest iPhone model. The results are spectacular. Better yet, they’re all fun experiments you can try for yourself using an iPhone 12 or any camera with slow-motion and time-lapse functionality, for that matter.

Also using iPhone 12, Donghoon J. and James T. published another ‘Experiments’ video last November. The experiments utilize the slow-mo and macro capabilities of the iPhone 12 and feature common items, many of which you may already have at home. If you’re looking for a fun project to try at home, check out the video below.

iPhone 12 Pro has unique features and performance, as we learned about from Halide co-founder Sebastiaan de With. Incite used the iPhone 12 Pro and leveraged its impressive low-light performance for the ‘Experiments V: Dark Universe’ video below. There’s also a behind-the-scenes video for ‘Dark Universe,’ which can be seen here.

Following the iPhone 11 Pro’s launch in late 2019, Incite made an awesome video, ‘Experiments IV: Fire & Ice,’ which we wrote about in January 2020. In case you missed it, you can view it below. If you want to see more of Apple’s ‘Experiments’ videos and some behind-the-scenes clips, the entire playlist is available on YouTube. If you want to jump straight to a wild bullet-time setup using 32 iPhone XR smartphones, refer to our coverage of ‘Experiments II: Full Circle’ from 2019.



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